Privacy Policy
Last updated: April 2026
Spring Scale Global ("SSG", "we", "our") values your privacy and is committed to protecting the personal data of all users, clients, and partners who interact with our website and services.
This Privacy Policy describes how we collect, use, store, and protect information, as well as data subjects' rights, in accordance with applicable laws including LGPD (Brazil), GDPR (Europe), and CCPA/CPRA (United States).
1. Who we are
Spring Scale Global is a technology and media company that uses artificial intelligence to optimize digital campaigns and user acquisition at scale. We operate globally, with operational headquarters in the United States and physical presence in Brazil.
2. Data we collect
Data provided directly by the user
- Name
- Company
- Phone
- Information provided in contact forms
This data is collected when you fill out forms on the site, contact us, or request information about our services.
Automatically collected data
We may collect technical and behavioral information, such as:
- IP address (anonymized when applicable)
- Device and browser type
- Operating system
- Pages accessed
- Browsing time
- Interactions with the site
This data is collected through cookies and similar technologies.
Data collected through measurement technologies
In the context of our media services, we may use tracking technologies (such as tags or scripts) implemented in clients' and partners' digital environments. These technologies enable aggregated user behavior analysis, campaign performance measurement, and data-driven media optimization.
Important: we do not collect sensitive data, credentials, financial data, or payment information. Data is used in an aggregated and non-identifiable form.
3. How we use data
- Respond to requests and contacts
- Provide and improve our services
- Analyze campaign performance
- Optimize media strategies based on data
- Ensure system security and integrity
Our data processing follows principles of specific purpose, data minimization, and necessity.
4. Legal basis for processing
- User consent
- Contract execution
- Legitimate interest
- Compliance with legal obligations
When required, consent will be collected in a clear and transparent manner.
5. Data sharing
We may share data with technology partners, media platforms, infrastructure providers, and service providers, always ensuring sharing is limited to what is necessary and that partners meet security and privacy requirements.
We do not sell personal data.
6. Cookies and similar technologies
We use cookies to improve user experience, analyze navigation, and measure campaigns. Cookies may include essential, performance, and analytics types. Users can manage cookies directly in their browsers.
7. Information security
We adopt technical and organizational measures to protect data, including access controls, encryption where applicable, system monitoring, and internal security policies. Our model follows Privacy by Design principles.
8. Data retention
We retain data only for as long as necessary to fulfill the stated purposes, meet legal obligations, and resolve disputes. After this period, data is deleted or anonymized.
9. Data subject rights
You may, at any time, access your data, correct information, request deletion, revoke consent, or request portability (where applicable). To exercise your rights, contact us:
10. International data transfers
As we operate globally, data may be transferred to other countries. We ensure such transfers comply with applicable laws and adopt appropriate protection mechanisms.
11. Changes to this policy
This Policy may be updated periodically. We recommend reviewing this page regularly to stay informed.